Fat people need not enter

Budweiser holds a contest every year to see who can pull vouchers for rides on the Bud plane down to the Super Bowl. Neat contest, and you can some of the video from last year's trip right here.

Interestingly enough, however, the commercials never seem to feature anyone who isn't:

a) between 21 and 30 years old
b) rain thin
c) buy all their clothing from Hollister

Is this smart marketing by Budweiser? I mean, the average person who drinks Bud is not necessarily the svelte, younger type. Wouldn't it make sense to have a couple of fat guys in the back of the shot to at least let us know, "We won't take your tickets from you if you're a little overweight."

I guess not.